Sales Manager Opportunity at Tasty Time Nigeria Limited
Are you a sales and marketing professional with a proven record of driving revenue growth and building high-performing teams? Tasty Time Nigeria Limited, a leading player in the Nigerian food and beverage industry, is seeking a Sales Manager to join its Lagos office. This is a full-time position for experienced professionals who are ready to oversee sales operations, execute strategic initiatives, and contribute directly to the company’s growth and profitability. The role provides an excellent platform for seasoned candidates to influence market strategies and lead a dynamic sales force in a competitive sector.
With over 30 years of experience, Tasty Time Nigeria Limited has become synonymous with premium fruit-flavoured beverages, particularly its flagship blackcurrant-based drinks. The company’s commitment to quality, innovation, and customer satisfaction has positioned it as a market leader, and the Sales Manager will play a crucial role in expanding this legacy. By joining Tasty Time, the successful candidate will have the opportunity to work with a reputable brand, strengthen distribution channels, and implement sales strategies that enhance market share across Nigeria.
This Sales Manager role is ideal for professionals passionate about market development, business growth, and team leadership. Candidates will be expected to provide strategic direction, identify new business opportunities, and drive sales performance through effective planning, monitoring, and reporting. For ambitious sales leaders looking to make a tangible impact in Nigeria’s fast-growing food and beverage industry, this opportunity at Tasty Time represents a career-defining move.
Sales Manager Job Overview at Tasty Time Nigeria Limited
Tasty Time Nigeria Limited is seeking a highly experienced Sales Manager to join its team at its Ipaja, Alimosho LGA, Lagos State office. This full-time role is ideal for professionals with a minimum of 10 years’ experience in sales, marketing, or business development within the food and beverage sector. The successful candidate will bring deep knowledge of the Nigerian beverage market, a proven ability to drive revenue growth, and strong leadership skills to oversee high-performing sales teams. With a competitive salary package plus monthly commission, this position offers a lucrative opportunity for seasoned sales professionals ready to make a significant impact.
The Sales Manager will be responsible for leading strategic sales initiatives across Nigeria, identifying and penetrating new markets, and nurturing long-term relationships with key clients. In addition to team leadership, the role involves analyzing market trends, setting achievable sales targets, and implementing innovative strategies that align with the company’s growth objectives. Proximity to Ipaja, Lagos, is considered an advantage, as the position requires close coordination with operations, distribution, and field sales activities.
This position is highly suitable for candidates with a B.A., B.Sc., or HND degree in a relevant discipline who are passionate about driving business expansion in a competitive market. The role offers a platform to demonstrate strategic thinking, business acumen, and people management skills while contributing to the ongoing success of Tasty Time Nigeria Limited. For experienced sales leaders, this opportunity represents a career-defining role in one of Nigeria’s most reputable beverage companies.
About Tasty Time Nigeria Limited
Tasty Time Nigeria Limited has been a trusted name in the Nigerian beverage industry since its establishment in 1990. Over the past three decades, the company has consistently delivered high-quality, fruit-flavoured drinks, earning the loyalty of consumers across the country. Tasty Time is especially recognized for pioneering blackcurrant-based beverages in Nigeria, setting the standard for taste, quality, and reliability in the market. Its products are enjoyed by millions, making the brand a household favourite and a symbol of excellence in the beverage sector.
The company currently produces five premium drink brands, each carefully developed to meet evolving consumer tastes while maintaining high nutritional and quality standards. Tasty Time’s commitment to innovation and product excellence has allowed it to remain competitive in Nigeria’s dynamic beverage market. From sourcing the finest ingredients to implementing strict quality control measures, every step in the production process reflects the company’s dedication to superior products and customer satisfaction.
As Tasty Time continues to expand its operations across Nigeria, the company is actively seeking a dynamic and experienced leader to oversee its sales and marketing division. The ideal candidate will be instrumental in driving revenue growth, strengthening market presence, and leading high-performing sales teams. Joining Tasty Time offers the opportunity to work with a reputable, forward-thinking company that values innovation, leadership, and measurable business results.
Key Responsibilities
As the Sales Manager, your duties will include:
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Developing and executing innovative sales and marketing strategies that open new market channels.
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Overseeing the performance of both sales and marketing teams to meet organizational goals.
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Leading change management initiatives to enhance operational efficiency and profitability.
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Managing client relationships and supporting the full sales cycle from lead generation to account closure.
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Representing the company at trade events, exhibitions, and business meetings to boost brand visibility.
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Building and nurturing strong networks with professional associations, NGOs, and government agencies.
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Gathering market intelligence, analyzing trends, and integrating insights into strategic sales planning.
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Preparing detailed sales and expense reports for management with accurate revenue forecasting.
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Identifying emerging market trends and positioning the company to stay competitive.
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Training and mentoring the sales team to promote continuous improvement and skill development.
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Motivating the sales team to meet or exceed revenue targets while aligning efforts with company goals.
Candidate Requirements
To be considered for the Sales Manager role, candidates must meet the following criteria:
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A minimum of a Bachelor’s degree (B.A./B.Sc./HND) in Marketing, Business Administration, or related fields.
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At least 10 years of progressive experience in sales and marketing, preferably within the FMCG or beverage sector.
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Proven ability to develop and implement successful sales strategies.
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Strong leadership and team management capabilities with excellent interpersonal skills.
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Competence in customer relationship management, strategic planning, and market analysis.
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Excellent presentation and communication skills.
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Familiarity with the Lagos market, especially areas around Ipaja, Alimosho LGA, is a plus.
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Ability to work independently and deliver results under pressure.
Why Join Tasty Time Nigeria Limited?
This is an opportunity to lead sales operations in a legacy brand that values performance, innovation, and growth. Employees benefit from:
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Competitive salary package with monthly commission-based remuneration.
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A results-oriented work culture that values contribution and initiative.
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Opportunities to influence market expansion and brand development across Nigeria.
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A supportive management team that encourages strategic thinking and professional development.
Method of Application
If you meet the qualifications and are ready to take on this challenge, follow the instructions below to apply:
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Prepare an up-to-date CV that highlights your relevant experience, achievements, and leadership skills.
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Send your CV via email to: careers@tastytimedrinks.com.ng
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Use the job title “Sales Manager” as the subject of the email.
Please note that only shortlisted candidates will be contacted. Applications must be submitted on or before August 17, 2025.
Take the Next Step in Your Sales Career with Tasty Time Nigeria Limited
The Sales Manager position at Tasty Time Nigeria Limited is a career-defining opportunity for experienced professionals in the Nigerian food and beverage sector. This high-impact role offers the chance to lead strategic sales initiatives, manage high-performing teams, and expand market presence across the country. By joining Tasty Time, the successful candidate will play a central role in driving revenue growth and ensuring the continued success of one of Nigeria’s most respected beverage brands.
For sales leaders with a proven track record in market development, business expansion, and team leadership, this position provides an ideal platform to leverage expertise and make a tangible impact. The role not only rewards experience with competitive remuneration and commission but also offers exposure to innovative practices, operational excellence, and the opportunity to influence the direction of a growing organization. Working at Tasty Time allows professionals to contribute to a brand that has become a household name while honing their leadership and strategic management skills.
If you are ready to advance your career in sales and marketing within a reputable and forward-thinking company, this is the moment to act. Ambitious candidates are encouraged to apply promptly and take a bold step toward joining Tasty Time Nigeria Limited. By applying, you position yourself for a rewarding professional journey, contributing to the growth of a pioneering company in Nigeria’s beverage industry.